Mapping out the Future|『绘』划未来

by Marcus Maurice

From Disney to hip-hoppers, video mapping's popularity is increasing all the time.

　　Eschewing the traditional ways of album promotion in 2013, Kanye West projected a huge close-up video of him rapping the words to his song, New Slaves, on buildings in numerous cities around the world. These striking events not only caught the attention of people nearby, but they also caught fire on the Internet and created a lot of buzz for his album, Yeezus.

　　_(1)_ As a matter of fact, the first use of 3D projection was on Disneyland's Haunted Mansion ride in 1969. The creators there projected creepy faces onto disembodied heads to scare the bejesus out of riders. _(2)_

　　Nowadays, video mapping is all the rage and graphic designers are willing to push the envelope. _(3)_ At a video mapping conference in Spain in 2011, the background for the artists was a three-story mansion with 27 windows and four pillars. _(4)_ Balls of paint blasted out of all the windows, oversized hands used the pillars like guitar strings, and at certain points, video game characters from the 1980s gave the installation a throwback feeling.

　　Video mapping is now done for a lot of big concerts and events and even for highly-specialized advertising. Many people involved in the video industry are now excited because of the endless possibilities of video mapping. _(5)_

(A) Since Disney, video mapping has become more and more popular.

(B) Born in 1977, Kanye West lived with his grandparents in Chicago during his childhood.

(C) Instead of just projecting onto flat screens, artists can display their videos on any objects, with their only limits being what their brains can come up with.

(D) Widely considered to be a creative genius, Kanye West is exploring those possibilities and letting video mapping take us into the future.

(E) They went wild when they were asked to demonstrate the newest technology and used every nook and cranny of the interesting background to make very trippy visuals.

(F) That was not the first time video mapping was used to make a spectacle, though.

 

 

『绘』划未来

从迪斯尼到嘻哈歌手，影像投射技术的受欢迎程度正不断攀升。

　　肯伊．威斯特在 2013 年不走传统唱片宣传的模式，他把自己演唱饶舌歌曲《新奴隶》的巨型影像特写，投射在全球众多城市的建筑物上。这些引人注目的活动不仅引起了周遭人们的关注，同时在网络上也开始延烧，并让他的专辑《伊稣基督》产生了极大的讨论。

　　然而，这并不是影像投射技术首次拿来做公开的展示。事实上，第一次 3D 投影技术运用于 1969 年迪斯尼乐园的鬼屋飞车。该乐园的创作者把惊悚的脸孔投射在许多没有身体的头上，把乘客吓得魂飞魄散。自迪斯尼开始，影像投射技术就已变得愈来愈流行。

　　如今，影像投射技术红透半边天，图像设计师都想突破极限。与其只能投射在平面银幕上，艺术家们还可以将他们的影像呈现在任何的物件上，他们受限的并非欲投射的物件，而是艺术家们脑中所能发想的创意罢了。2011 年在西班牙的一场影像投射会议中，艺术家的背景是一栋拥有二十七个窗户和四根柱子的三层楼大厦。他们十分兴奋地应邀展示最新的技术，并且运用这耐人寻味的背景，在每一个角落中制造出极度迷幻的视觉效果。许多彩绘球体在所有窗户中爆破开来，特大号的手把柱子当作是吉他弦来弹奏，而在某个特定时候，来自 1980 年代的电玩角色则赋予了这栋现代装置一种复古的感觉。

　　影像投射技术现已在许多大型演唱会、活动，甚至是在非常专业的广告中呈现。因为影像投射技术有无限的可能性，因此许多参与影像行业的人现在都跃跃欲试。肯伊．威斯特被公认为创意天才，他正探索着那些可能性，好让影像投射技术带领我们走向未来。

 

答案： 1. F 2. A 3. C 4. E 5. D