Let Mark Speak Up for You(b)|虚拟马克,道出职场真心话

  Lee had served in a number of different positions in the workplace, from rookie to supervisor and then boss. He understood deeply the mental scrapes and pains encountered by workers in the average office. Since he had been in advertising, Lee had come in contact with a wide range of workplace situations among his clients in the beverage and automotive industries and beyond. This meant that he was able to accumulate unique insight into a wide variety of workplace environments. Before every new creation, he recalls different episodes from his own work experience. Springing from Lee's meticulous observation, the character Mark seems to have become the spokesperson for Taiwan's workers everywhere.


  The website, I'm Mark: Complaints from the Workplace, has attracted more than 40 million visits in just four years. Lee has extended the image of Mark to the production of merchandise, including mugs and T-shirts imprinted with the character's image, which has been well received by Internet fans. Because of the large amount of traffic it generates, the website also attracts advertising and began turning a profit in its first year.


  In order to market into workplaces, the comic character Mark appears at 10:00 a.m. every Monday, Wednesday, and Friday. Thus, office workers never have to miss an episode. Lee replies to the 60 to 80 visitors' comments daily, and he also keeps in touch with his Internet fans, listening to the voice of office workers as sources for new inspiration.


  So, the next time you feel stressed out at work, go to the website and let Mark speak up for you. Mark's success is proof that as long as you have access to diversions that can clear your mind and relax you, the frustrations of the office will vanish.

 

  李含仁在职场上担任过许多不同的职务,从菜鸟新鲜人、主管到现在的老板身份。他深切体会上班族在一般职场上会遇到的心理困境和痛苦。从他在广告公司工作时开始,他就已接触大量来自饮料、汽车等各行各业的客户。这意味着他可以累积不少独到且精辟的职场观察。每回有新创作前,李含仁都会回想每段不同职涯的体验。马克这号人物由于李含仁的细腻观察而发迹,他彷彿成了全台湾的职场代言人。


  短短四年内,『我是马克:五斗米靠腰』这个网站就已吸引了四千多万人次浏览。李含仁还将马克的角色延伸至周边商品,包括了印着马克图案的杯子,还有以马克为图样的 T 恤,这些都深受网友好评。由于该网站带来的大量流量,也引来广告商投资,使得该网站在营运的第一年就开始获利。


  为了打入职场族群,每周一、三、五的早上十点马克便会现身。因此上班族绝对不会错过任何一集。李含仁每天都会回覆六十至八十则访客留言,也与网友保持联络,倾听上班族的心声,当作新的灵感来源。


  所以,下回你在工作中感到压力很大的时候,点开他的网站,让马克替你抒发怨言。马克的成功证明了只要你可以找到能够让你头脑清醒又放松的消遣,办公室里的乌烟瘴气就能尽抛脑后。



 

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Let Mark Speak Up for You(b)|虚拟马克,道出职场真心话

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