The Name Game | 网络商机，点石成金

It seems that every Tom, Dick, and Harry has his or her own website now. In this technological age, it is fairly common for most people to want to have a presence on the Internet. A website can be a great way to market your business, your services, and yourself. For example, if you're an up-and-coming software designer, a website might be a great place to show off what you're capable of doing. But your site shouldn't give the impression that you're a Jack-of-all-trades. Instead, it should show that you are skilled in one specific area.

If you've established a website that sells merchandise, then for Pete's sake you should make sure that it is secure. This is very important nowadays since online fraud and identity theft are major concerns. A newly formed online business can expose its Achilles' heel by not taking the necessary security precautions. Keep in mind that there are a lot of clever hackers out there that are just dying to get their hands on passwords and credit card numbers. Protecting your site and customers should be your primary concern. Getting this done will take the patience of Job, but it will pay off in the end.

Setting up your own site will take time, effort, and energy, but the benefits far outweigh the drawbacks. If you think you've got the Midas touch, get started now and make your online presence known to the world.

　　现今似乎不管什么人都有自己的网站。在这个科技发达的时代，大部分人都想在网络上曝光是件很平常的事。网站可以是推销生意、提供服务和营销自己的绝佳方式。比方说，如果你是一名新进的软件设计师，网站可以是你展现自己能力的所在。但你的网站不应该把自己包装成无所不能的万事通，而应该秀出你专门的领域。

　　如果你架设一个贩卖商品的网站，那么看在老天的份上，你必须确定网站安全无虞。这在今日非常重要，因为网络诈骗和身分窃盗都是主要的问题。新成立的网络事业如果没采取必要的安全预防措施，可能使其弱点毕露。切记，外头有很多聪明狡猾的黑客渴望获得密码和信用卡卡号。保护自己的网站和客户应该是你首要之务。要做好这件事需要很大的耐心，但最后一定会有所收获。

　　架设自己的网站要花费时间、努力和精力，但利远多于弊。如果你认为自己很有生意头脑，现在就开始让自己在网络上曝光，让全世界看见。