克漏字翻译0225

下面一段短文中，有两处系以中文呈现，请利用上下文线索（如单字、词组等）将其译成正确、通顺、达意且前后连贯的英文。

Some commercials are memorable, while others leave something to be desired. Great commercials stay in our minds for many years or even decades. Advertising companies always try their best to produce commercials that get people to buy their clients' products.

1. 这些年来，广告也许有所改变，然而其对大众的影响则没变过。

A commercial is considered good if it fits in with the cultural norms of its time. Since the inception of TV, advertising in each decade has had a certain flavor, with each period being quite different from the others. The commercials considered the best of that decade would not be effective in another time period. Disco dancing from the 1970s, wouldn't cut it in the world of breakdancing today.

2. 下次你看电视时，看看广告而不要只是一直转台。

The commercials may actually be more interesting than the program itself.

1.  第一句可译为：

Over the years, the commercials may have changed, but the effect they've had on the public has not.

攻略:

a.  over the years　　这些年来，过去几年来

注意:

上述副词词组通常与现在完成式或现在完成进行式并用，但有时亦可与过去式并用。

例: Over the years, Taiwan has experienced many natural disasters, such as earthquakes and typhoons.

（过去几年来，台湾遭遇到很多天然灾害，像是地震、台风等。）

b.  commercial [ kJ`mRSJl ] n.（电视上、广播中的）影音广告

c.  effect [ I`fEkt ] n. 影响，作用

   have an effect on...　　对……有影响

=   have an influence on...

=   have an impact on...

例: Any drink containing caffeine has a strong effect on Susie's health.

（任何含咖啡因的饮料对苏西的健康都影响甚巨。）

d.  the public　　大众，公众

例: Politicians who take bribes do not have the public's interests at heart.

（受贿的政客心中根本没有公众利益。）

2.  第二句可译为：

The next time you're watching TV, check out the commercials instead of just flipping through the channels.

攻略:

a.  The next time + S + V, S + V　　下一次……时， ……

例: The next time you come to the United States, remember to pay me a visit.

（下一次你来美国时，记得来拜访我。）

b.  check out.../check...out　　看一看∕瞧一瞧……

例: Let's check out the new shopping mall tonight.

（咱们今晚去那家新购物中心瞧瞧吧。）

c.  instead of + V-ing/N　　而非……

=   rather than V/N

例: You should think about the answers carefully instead of guessing blindly while taking exams.

（考试时你应仔细想答案，而别只是在那儿瞎猜。）

d.  flip through the channels　　不停地转换电视频道

   flip through...　　迅速地转（频道）∕浏览（书籍等）

   channel [ `tSAnL ] n. 频道

例: Kathy sat on the sofa flipping through the channels.

（卡西坐在沙发上不停地转台。）

例: I flipped through the magazine as I waited for the nurse to call my name.

（等候护士叫我的名字时，我迅速地翻阅了那本杂志。）

重点提示

   1.  memorable [ `mEmJrJbL ] a.难忘的；值得纪念的

例: This winter, I spent a memorable vacation with my family in the Alps.

（今年冬天，我和家人在阿尔卑斯山度过一个难忘的假期。）

   2.  leave something to be desired　　有尚待改进之处

   leave a lot to be desired　　有待改进之处很多

   leave nothing to be desired　　无可挑剔，毫无缺点

例: Harry's attitude toward his work leaves a lot to be desired.

（哈利的工作态度有许多尚待改进之处。）

例: The waiter's service left nothing to be desired, so we gave him a big tip.

（那名服务生的服务好得无可挑剔，所以我们给了他一大笔小费。）

   3.  stay in one's mind　　长存某人心中

例: Although the singer passed away, his music will stay in his fans' minds.

（虽然那位歌手已逝世，他的音乐将永存歌迷心中。）

   4.  decade [ `dEked ] n. 十年

   5.  advertising [ `AdvK"tZIzIG ] n. 广告（业）

   advertise [ `AdvK"tZIz ] vt.为……做广告∕宣传

例: Our company's products are advertised on radio and TV, and even in newspapers.

（我们公司将产品透过广播、电视，甚至报纸做广告。）

   6.  try one's best to V　　某人竭尽全力（做）……

=   do one's best to V

例: Wayne tried his best to master computer programming so as to get a job in this field.

（韦恩尽全力使自己精通计算机程序设计，以便能在这项领域中谋职。）

   7.  client [ `klZIJnt ] n. 客户

   8.  be considered (to be) + adj./N　　被视为……

例: Mr. Lee is considered to be an expert in information technology.

（李先生被视为信息科技方面的专家。）

   9.  fit in with...　　融入……；和……合得来

例: Toby found it hard to fit in with his co-workers after he changed jobs.

（托比发现他换工作后，和同事不太合得来。）

   10. norm [ nOrm ] n. 规范，标准

   11. inception [ In`sEpSJn ] n.开端，开始

例: Since its inception, the website has been catering to teenagers.

（这个网站从一开始就一直在迎合青少年的口味。）

   12. flavor [ `flevK ] n. 韵味，风味

   13. be different from...　　与……不同

例: My car is different from yours in that mine has an automatic transmission.

（我的车和你的不一样在于我的车是自动排档。）

   14. effective [ I`fEktIv ] a.起作用的，有效的

例: According to research, air bags are far less effective in protecting drivers than seatbelts.

（根据研究，安全气囊保护驾驶人的效果远比安全带来的差。）

   15. cut it　　成功达到某事；达到预期∕标准

例: This proposal didn't cut it, so I sent it back to Marsha and had her redo it.

（这份提案未达到标准，所以我把它退回给马莎请她重做。）

   16. breakdancing [ `brek"dAnsIG ] n. 街舞

参考中译

　　有些广告深植人心，有些则尚待改进。好的广告能让大家记得许多年，甚至数十年。广告公司总是非常努力制作出能让人去购买他们委托客户产品的广告。这些年来，广告也许有所改变，然而其对大众的影响则没变过。

　　符合当代文化潮流的广告被视为是好的广告。自从有了电视，每个年代的广告都有其独特的风格，而每个时期都与其他时期迥然不同。所以某个年代被认为是最好的广告，在另一个年代可能就不具有任何效力。70年代的迪斯科舞蹈对现在街舞的年代便毫无吸引力。下次你看电视时，看看广告而不要只是一直转台。它们可能比节目本身更有趣。

借题发挥

1. 过去这几年来，杨教授一直在这所大学教化学。（提示：over the years）

2. 大多数学生下课后都是去补习班，而非直接回家。（提示：instead of...）

3. Edison 被他老师认为是班上最聪明的学生。（提示：用 consider）

参考译句

   1.  Over the years, Professor Yang has been teaching chemistry at this university.

   2.  Most students go to cram schools after school instead of going straight home.

   3.  Edison was considered (to be) the most intelligent student in his class by his teacher.