​Boba Tea Takes the World by Storm(b)|台湾珍珠奶茶攻占全球

Wang's company not only supplies boba ingredients to over 80 percent of Germany's more than 1,000 boba shops, it guided the establishment of two of the country's largest boba chains, BoboQ and Tea One, which together have more than 100 European outlets. Unlike most Taiwanese tea-beverage businesses, Wang company has chosen to bypass the fertile markets in Hong Kong, China, and Taiwan in favor of the Western markets new to boba. Europe, for example, is his primary market, but Possei's ambitions stretch well beyond Europe, and the company now has customers on four continents.  

Born in 1963, Wang's only degree is in electronics from a vocational high school. He completed his military service just as the boba craze was taking hold. Recognizing a good business opportunity, he gave up electronics and opened his own shop selling tea and snacks. Soon after, he married the daughter of the owner of Trojan Corporation, a Taiwanese supplier of beverage ingredients, and took over the development of the company's overseas business. Before he knew it, more than 20 years had gone by. Feeling that foreign markets had huge potential, he bought Trojan's international sales department, which he had built himself, from his father-in-law in 2009 and turned it into Possei. Wang immediately decided that Possei would not compete with Trojan in the domestic market nor attempt to develop the market in China. "All anybody sees is the 1.3-billion-person Chinese market," Wang explained. "But there are seven billion people on the planet. If you subtract China's 1.3 billion from that seven billion, you still have 5.7 billion. Doesn that offer more potential than China?"

伯思美不但是德国上千家珍奶专卖店 8 成以上原物料的供货商，也是当地前两大连锁茶饮品牌 BoboQ 与 Tea One 的幕后军师，目前这两大品牌在欧洲地区均有百家以上分店。和台湾多数茶饮业者不同的是，他完全舍弃公认『最好做』的两岸三地市场，反而主打过去完全没听过、看过和喝过珍珠奶茶的西方社会。例如欧洲就是他眼中商机无限的主力市场，但伯思美的野心还不仅止于欧洲市场，该公司目前的客户横跨 4 大洲。

1963年次的王俊峰，只有高职学历，本科为电子工程。刚退伍时，正值台湾的珍珠奶茶萌芽期，茶饮店如雨后春笋地冒出。看准卖茶会是一门好生意的他，舍弃了本行，开设了一家兼卖茶食小点的综合茶饮店。不久后，他成为原物料供货商传佳公司老板的乘龙快婿，并负责开拓这家老牌食品公司的海外市场，一做就是 20 多年。直觉认定海外市场大有可为的王俊峰，在 2009 年时从老丈人手上买断自己一手开创的传佳外销部门，再成立新公司伯思美。王俊峰立即下了决定，伯思美不碰传佳耕耘已久的国内市场，也不觊觎中国大陆市场。王俊峰解释，『大家眼中只看到 13 亿的华人市场，但全世界有 70 亿人口，减去 13 亿还有 57 亿，这市场不是更大吗？』