Coca-Cola Returns

Coca-Cola Returns to Myanmar after a 60-Year Absence

The world's largest beverage company has announced plans to return to Myanmar for the first time in 60 years. Coca-Cola has applied for a general license to begin conducting business there.

Myanmar, the once reclusive nation, is one of three countries in the world where Coca-Cola does not do business, according to the company. It does not have a presence in Cuba and North Korea.

Myanmar's government is opening up to international investors as it undergoes a series of reforms. The United States, the European Union, and others are easing sanctions, allowing their citizens and businesses to invest directly in Myanmar after the ruling junta returned to civilian rule and allowed free elections. A recent oil and gas conference was held in the city of Yangon to attract potential investors from around the world. Still, challenges lie ahead for Myanmar. The country's western state has been rocked recently by ethnic violence that prompted a state of emergency.

Coca-Cola, which sells sodas, bottled water, sports drinks, and juices, described its investments in Myanmar as significant over the next three to five years. Initially, the products would be shipped into neighboring countries while local business ties are established. The company's international strategy is to operate as a local business in every market, with selling, distributing, and manufacturing taking place locally.

    1.     Why has Coca-Cola decided to resume business in Myanmar?

(A) The country's new leader challenged them to make a difference.

(B) Coca-Cola is on a mission to be present in every country in the world.

(C) Civilians and businesses of all nations are once again able to do business with Myanmar.

(D) The people of Myanmar voted to bring back Coca-Cola in the recent free elections.

    2.     Why have many countries around the world eased sanctions on Myanmar?

(A) The country held an oil and gas conference.

(B) Free elections and civilian rule were restored.

(C) The country is in a state of emergency and needs supplies.

(D) The people of Myanmar miss Western foods.

    3.     How will Coca-Cola products first be distributed to Myanmar?

(A) They will arrive by ships over the Indian Ocean.

(B) They will be dropped from a passing airplane.

(C) Coca-Cola will leave products at the capital, and businesses will collect them.

(D) They will be sent to the countries that border Myanmar.

暌违 60年，可口可乐重返缅甸

全球最大的饮料公司日前宣布 60 年来首度要重返缅甸市场的计划。可口可乐公司已为在那里开展业务申请了一般许可证。

缅甸曾是一个与世隔绝的国家，据该公司声称，该国是世界上 3 个可口可乐业务触角尚未触及的国家之一。另外两国则是古巴及北韩。

缅甸政府在历经一连串改革的同时，也正向国际投资客展开双臂表示欢迎。在军政府还政于民并容许自由选举后，美国、欧盟及其他各国都在放宽对缅甸的制裁，并允许国民及企业直接在缅甸投资。最近在仰光市举行了一场石油及天然气的研讨会，吸引来自世界各地的潜在投资客前来参加。然而，未来迎接缅甸的是各种挑战。位在该国西方的省份近日来遭受种族暴力所撼动，进而引发紧张的局势。

可口可乐公司销售碳酸饮料、瓶装水、运动饮料及果汁，该公司形容接下来 3 到 5 年间在缅甸的投资极具意义。最初，商品会被运至邻近国家，并同时与当地建立商业合作关系。可口可乐的国际营销策略就是把每个市场都当作是当地企业在经营，并于当地进行销售、分销及制造。

答案：  1.  C   2.  B   3.  D

可口可乐（Coca-Cola，简称 Coke）是由美国可口可乐公司出品的一种含有咖啡因的碳酸饮料。目前可口可乐在大多数国家的饮料市场居领导地位，其销量不但远远超越其主要竞争对手百事可乐（Pepsi），更被列入金氏世界纪录。其中在香港更几乎垄断碳酸饮料市场，而在台湾则具有百分之六十以上的市场占有率。

可口可乐的配方，至今除了持有人家族之外无人知晓，可口可乐公司也会严密防止自己的员工偷窃配方。至今，可口可乐虽然有不少竞争对手，如头号竞争者百事可乐，美国市场的皇冠可乐（Royal Crown Cola），欧洲市场的维珍可乐（Virgin Cola）等，

但可口可乐依然是世界上最畅销的碳酸饮料。（数据源：维基百科）