Uniquely UNIQLO|独一无二的优衣库

by Eryk Smith

What's the deal with a new store that has people lining up for hours?

The day the first UNIQLO store opened in Taiwan in 2010, a line of shoppers snaked around the department store building where the retailer was located. Inside the shop, the _(1)_ was a shopping frenzy as swarms of people buzzed about grabbing merchandise. In the two short years since the first store in downtown Taipei opened its doors, the company has _(2)_ to 17 locations in Taiwan.

What makes UNIQLO so hot? After all, the company simply sells casual clothing at _(3)_ prices, much like its competitors. UNIQLO has that certain something, and its _(4)_ to success lies in following the template set by business champions from Ford Motor Company's founder Henry Ford to Apple's Steve Jobs. This means they take an _(5)_ product and improve on it by giving it a unique spin.

UNIQLO began as a men's clothing shop in Japan in 1949, and in 1985, a _(6)_ casual wear store was opened in the city of Hiroshima. Originally called Unique Clothing Warehouse, the name later morphed into a _(7)_ of the first two words and became UNIQLO. In 2001, the company expanded overseas, and today they are Japan's _(8)_ clothing retail chain, with outlets in over a dozen other countries as well as almost 800 stores in Japan.

Similar to other clothing retailers like The Gap, UNIQLO _(9)_ much of its manufacturing to cheaper locations in order to keep costs low and provide high quality apparel. A more important _(10)_ of UNIQLO's business success has been a merging of Eastern and Western aesthetics. Its clothing style is essentially modeled on the West's casual look, but it also has a certain Japanese style that gives it that all-important twist that is uniquely UNIQLO.

(A) leading (B) outsources  (C) reasonable  (D) existing    (E) key

(F) scene   (G) expanded    (H) aspect  (I) unisex  (J) combination

独一无二的优衣库

一家新的商店却能让人们排队等好几小时，这到底是怎么一回事？

台湾首间优衣库于 2010 年开幕当天，一长排购物者绕着该零售商所设点的百货大楼排队。当时店内的景况则是一大群人闹哄哄地跑来跑去抢夺着商品。自从位于台北市中心的第一家店开幕的短短两年以来，该公司已经扩大营业至全台湾 17 家分店。

是什么使优衣库那么流行呢？毕竟，就像其他竞争对手一样，该公司专门以合理价格贩卖休闲服饰。优衣库拥有某些特质，而该公司成功的关键在于遵循了商界成功人士所定出的模式，那些人从福特汽车公司的创办人亨利‧福特到苹果计算机的创办人史提夫‧贾柏斯均包括在内。这代表优衣库这家公司利用现有的产品加以改善，再赋予产品独特的花样。

优衣库于 1949 年在日本开幕时是一家男性服饰专卖店，1985年时第一家中性休闲服饰专卖店在广岛市开幕。起初这家店被称为『独一无二的服装仓库』，后来这个名称演变成前两个字的组合，称为优衣库。2001年时，该公司往海外拓展，优衣库今日已成为服饰零售业的领导品牌，在日本有将近 800 家分店，另外其他十几个国家都有销货中心。

类似于盖璞等其他服饰零售商，优衣库将该公司内大部分的成衣制造作业外包至较便宜的地点，目的就是要把成本压低，并提供高质量的服饰。优衣库生意这么成功的一个更重要的层面在于他们结合了东西方美学。该服饰商的风格基本上仿造西方的休闲外貌，但它也有一些日本风格，赋予了产品极重要的花样，使得衣服成为独一无二的优衣库。

答案：  1.  F   2.  G   3.  C   4.  E   5.  D

   6.  I   7.  J   8.  A   9.  B   10. H

UNIQLO（日语：0???瞴A音译为优衣库）是经营休闲服装设计、制造和零售的日本公司，由柳井正创立。原本隶属迅销公司旗下，在 2005 年 11月 1 日公司重整后，UNIQLO 现在为迅销的全资附属公司，1999 年 2 月该公司股票在东京证券交易所第一部上市。

在销售数字和营收方面，UNIQLO是日本连锁服饰零售业的领导品牌，目前为全球第 5大平价服饰品牌，在中国大陆、香港、南韩、英国、法国、美国、台湾和马来西亚都设有分店。（数据源：维基百科）