Consumer Lessons from 2011(b)|界线消失的 2011 年

The annual Eastern Online survey also revealed that mobile Internet devices have become common, with people increasingly habituated to and reliant on the web. The survey showed that in 2011, each respondent spent an average of 4.4 hours per day online, compared to four hours in 2010. It is clear just how greatly we have become caught up in the web. Jan pointed out that the average amount of time that people spent online had remained steady for many years in Taiwan. The reason for the increase in 2011 is probably due to the spread of portable devices for accessing the web. People want to move away from being tied down to desktops and landlines in their Internet activities.

In the most recent survey, the percentage of respondents who own laptops rose from 31 to 42 percent, while the percentage owning smartphones rose from 11 to 17 percent. This shift will change demand. Jan emphasized that Apple's integration of hardware, the Internet, and services has reshaped the mobile environment. All content and services will form clouds. "The days of the one-off killer app are over. What we've got now are collective clouds of apps that are killers as a whole," said Jan.

As we are faced with new media, new content, and a new commercial environment, Jan came to a conclusion, "All kinds of businesses will be able to start over from square one, and those that rely on fixed sales points will be able to come up with mobile formats." The future will be an era of grand integration of content, but the rhythm and forms might differ greatly.

东方在线年度调查显示的第 2 个趋势是，行动网络上身，连网又黏网。调查指出，2011年民众每天上网 4.4 个小时（2010年为 4 小时），可见黏网的程度有多高。詹宏志指出，台湾上网率已经持平很多年，2011年增加的原因应是行动连网装置的普及。人们各种上网行为都想要离开计算机和它的网络线，脱网而出！

在最近的调查中，受调查的对象平均拥有笔电的比例从百分之三十一成长到百分之四十二；拥有智能型手机的比例，则从百分之十一增加到百分之十七，移动可望改变所有需求。詹宏志强调，由苹果公司掀起的『硬件加网络加服务』三合一，正逐渐形塑新的行动环境，所有的内容和服务都会变成『云』。他说：『这个千变万化的云并不是 1 种杀手级应用，而是集体应用成了杀手（collective apps as killer，意即云端应用不限于 1 种，不同社群的使用方法将造成不同风潮）。』

面对新的媒体、新的内容、新的商业环境，詹宏志的结论是，『所有的事业都可以重来，每种定点的事业都可能找到移动的版本。』未来将是内容大统合的时代，但节奏与形式可能大大不同。