A Family and Their Chocolates(a)|令你口口满足的费列罗家族

by Rebecca A. Fratzke

The Ferrero family has been behind some of the world's most beloved treats.

Few people can resist it when offered. Some call it their true love. Others are so addicted to it they can't go one day without it. What could have such a hold on so many people? Chocolate, of course.

Chocolate has come a long way through history, and one of the reasons is the Ferrero family, the creators of the world-famous Ferrero Rocher chocolate treats. The family-owned and -run company, Ferrero, is internationally known and universally loved. The history of this family business starts back in the 1940s, when Pietro Ferrero and his wife, Piera, transformed a pastry shop into a factory. There, Pietro and his son, Michele, let their creativity lead them to form the building blocks of the company. Pietro's brother, Giovanni, was also involved in the business' successful sales network. Eventually, Michele took over the operation and set his sights on making the best products possible. He also helped the company become the first in Italy after World War II to have production sites and offices abroad.

Michele's big dreams didn't fail him, and his efforts paid off. He turned his father's creations into globally sold and consumed products. One of their most successful products, Nutella, a spreadable hazelnut and cocoa cream, has become a staple food in many homes. The third generation of Ferreros now runs the company. Michele's sons, Pietro and Giovanni, worked side by side as managing directors for 10 years until an accident resulting in Pietro's death left Giovanni the sole leader. Still inspired by his family and their hard work and determination, Giovanni is guiding Ferrero into the future. While staying true to the Ferrero motto of "work, create, and donate," he is making sure his family's business is an example of success in the past, present, and future.

令你口口满足的费列罗家族

费列罗家族是世上最受喜爱的点心的幕后功臣。

有人要给你这东西的时候，很少人能够抗拒。有些人称它是自己的真爱。有人则对它上瘾，不能一天没有它。是什么东西能对这么多人有如此的影响力呢？当然是巧克力啰。

巧克力在历史上有大幅的进展，原因之一就是创造世界知名的金莎巧克力的费列罗家族。世界知名、广受喜爱的费列罗公司是家族企业，其经营者都是自家人。这个家族企业的历史要从 1940 年代开始讲起，当时皮特罗‧费列罗和妻子佩拉将 1 间糕饼店改成工厂。皮特罗和儿子米歇尔的自由创意，形成了这家公司的基石。皮特罗的兄弟乔凡尼也参与让此家族事业成功的销售网络。最后，公司的营运由米歇尔接棒，他一心想做出最好的产品。他也让这家公司成为二次大战后，第 1 间在海外设厂与办公室的意大利公司。

米歇尔的宏大梦想没有让他失望，他的努力有了成果。他将父亲的创意成果变成销售全球的消费产品。他们最成功的产品之一就是 Nutella，这是一款由榛果和可可酱制成的抹酱，早已成为许多家庭必备的食物。现在由费列罗家族的第 3 代经营该公司。米歇尔的 2 个儿子，小皮特罗与小乔凡尼并肩合作，担任公司常务董事达 10年之久，一直到小皮特罗意外身亡，才由小乔凡尼独挑大梁。小乔凡尼仍受到家人辛勤努力与决心的启发，领导费列罗公司迈向未来。他忠于费列罗『工作、创造、奉献』的座右铭，确保家族企业能在过去、现在、未来都是成功的典范。