Jelly for Your Belly|魔幻豆豆糖

by Brian Foden

Learn what has made Jelly Belly jelly beans so successful.

Take a man with a quirky dream to create a tiny gourmet sweet, mix in a well-established candy manufacturer, and what do you get? Jelly Bellies are not your average jelly beans. Instead, they have exotic flavors like buttered popcorn, chili mango, tutti-frutti, and more.

The driving force behind Jelly Belly jelly beans was an American named David Klein, who wanted to create what he called the Rolls-Royce of jelly beans. Klein had the idea to make gourmet jelly beans but didn't have the means to produce them, so he approached a well-established candy company to manufacture them. The Herman Goelitz Candy Company had a reputation for producing delicious, high quality candy. By using natural ingredients and a special production process, Goelitz was able to infuse the jelly beans with appealing flavors. In 1976, the first Jelly Belly jelly beans consisted of eight flavors. They have been so successful over the years that there are now 50 official flavors.

These gourmet jelly beans were definitely a cut above the ones other companies were making at the time. However, there is more to the success of Jelly Bellies than just the ingredients or the manufacturing process. Much of the candy's success came from Klein's idea to market the beans in single flavors, which had never been done before. The beans managed to catch the attention of then California Governor Ronald Reagan, who had more than three and a half tons shipped to the White House for his presidential inauguration in 1981. Reagan also credited Jelly Belly jelly beans with helping him kick his habit of smoking. The former US president was so fond of Jelly Bellies that he even had a special holder for them installed in Air Force One.

1.  According to the article, who had a dream to create an amazing new jelly bean?

(A) Ronald Reagan.

(B) Herman Goelitz.

(C) David Klein.

(D) Rolls-Royce.

2.  What was one of the keys to Klein's success?

(A) He wanted to manufacture jelly beans himself.

(B) He sold jelly beans in individual flavors rather than in assorted mixes.

(C) He convinced an American president to be his spokesperson.

(D) He bought the Herman Goelitz Candy Company.

3.  What did Ronald Reagan do in 1981?

(A) Resigned from the presidency of the United States.

(B) Took over as head of a candy company.

(C) Invested in Klein's charity.

(D) Ordered a lot of candy for the ceremony where he was sworn in as president.

4.  What does "credited" in the final paragraph mean?

(A) Attributed.

(B) Spent wildly.

(C) Consumed.

(D) Used medically.

魔幻豆豆糖

看看 Jelly Belly 糖豆为何能如此成功。

　　把 1个怀抱要创造出小小美味甜食的古怪梦想的人，和 1家信誉卓越的糖果制造商摆在一起，会迸出什么样的火花呢？Jelly Belly 并非一般的糖豆。而是拥有像是奶油爆米花、辣芒果和什锦水果等多种特殊口味的糖豆。

Jelly Belly 糖豆的幕后推手是 1 位名叫戴维 $克莱的美国人，他想要创造出糖豆中的极品。克莱有制造美味糖豆的点子，却没有方法生产，所以他接洽了 1 家信誉卓越的糖果制造商来生产。贺曼 $葛利兹糖果公司以生产美味且高质量的糖果著称。藉由使用天然原料以及特殊的生产程序，葛利兹公司为糖豆注入了许多吸引人的口味。在 1976 年，第 1 代的 Jelly Belly 糖豆包含了 8种口味。多年来它们大受好评，如今已正式推出 50种口味。

　　这些美味的糖豆绝对优于当时其他公司所制造的产品。然而，Jelly Belly 糖豆的成功不只是因为原料或生产程序。它的成功大部分要归功于克莱以单一口味来营销这些糖豆的点子，这在当时是前所未见的。这些糖豆还吸引了当时的加州州长隆纳 $里根的注意，他在 1981 年为了总统就职典礼，还将超过 3.5 吨的糖豆运至白宫。他也相信 Jelly Belly 糖豆帮助他戒除烟瘾。这位前总统实在太喜欢 Jelly Belly糖豆了，他甚至还在空军一号上设置了 1个特殊的托盘来摆放它们呢。

答案：1. (C)2. (B)3. (D)4. (A)

Jelly Belly 糖豆在 1976 年首次出现在精致糖果店的贩卖架上。现在全美国及其它 35个国家都有贩卖 Jelly Belly糖豆。Jelly Belly 不同于一般的糖豆，是第 1 颗将天然果汁溶入糖心的糖豆。它们的制作工法源自传统的手工制作，过程中无任何的化学添加剂，均为植物制剂。颗粒娇小，色彩鲜艳。每一款口味都和原味一样，无论夹心或者糖衣，口味都很纯正浓郁。

Jelly Belly 是美国出名的高级糖果，在 C. Paul Luongo 的 America's Best 100! 一书中被誉为美国最佳糖豆。1983年，美国第 1 位女航天员 Sally Ride 登上太空，在同一趟任务中，Jelly Belly 也成为第 1 个陪伴航天员到外层空间游历的糖豆。（数据源：奇摩知识）