Retailers Want to Ditch Paper |纸张收据，OUT！电子收据，IN！

Retailers Want to Ditch Paper and

Use Email for Receipts

You've probably heard it a million times at the checkout counter: "Would you like the receipt, or should I put it in the bag?" Now, you might hear a third option: "Do you want the receipt in your email inbox?" An increasing number of retailers are offering to send receipts by email, touting this as a convenient, environmentally friendly alternative to paper receipts.

Retailers, including Nordstrom and Gap, have been offering paperless receipts over the past few months, and it has also been embraced by smaller businesses. "It does a lot of different things," said Nordstrom spokesman Colin Johnson. "If they (customers) prefer to save paper, they can get it electronically. If they want to save some time, it can do that."

While some praise the policy for its added convenience, others view it as a ploy to gain access to a customer's email account. "It's a subtle way of saying, 'How can I invade your personal life but not offend you at the same time?' I've got to give them credits a pretty ingenious act," said Britt Beemer, a retail analyst and founder of America's Research Group.

It's part of a growing effort by retailers to reach out electronically to consumers via their smartphones and computers. They send emails and text messages alerting consumers to deals. Retailers now have websites, Facebook pages, and smartphone apps, which are all aimed at making them more than just brick-and-mortar businesses.

1.  Which is NOT mentioned as a way for customers to get their receipts?

(A) Handing the receipts to them.

(B) Slipping the receipts into their bags.

(C) Donating the receipts to a charity.

(D) Emailing the customers the receipts.

2.  Why are some people skeptical about emailing receipts to customers?

(A) It's too time-consuming.

(B) People can give out fake email addresses.

(C) It's difficult for people who aren't good with computers.

(D) They are worried that it's just another way to advertise via email.

3.  According to the article, what are stores doing to be more modern?

(A) Having salespeople distribute flyers outside their stores.

(B) Making pages on Facebook and smartphone apps.

(C) Holding sales at certain times of the year.

(D) Redesigning their interiors with brick.

纸张收据，OUT！电子收据，IN！

　　或许你已经在结账柜台听过这句话无数次：『要将收据给您，或是直接放进购物袋？』现在，你可能会听到第 3 种选择：『您要将收据 email 到您的收件匣吗？』有愈来愈多的零售业者在纸张式收据以外，提供 email 寄送收据的服务，并赞扬这是比纸张收据更便利、环保的选择。

　　包括 Nordstrom 和 Gap 等零售商在过去几个月已经开始提供无纸收据，而其他较小型的商店也已经开始试行。Nordstrom的发言人科林‧强森表示：『email寄送收据的方法一举数得。如果消费者想要节省纸张，他们可以透过 email 收到收据，如果他们想要节省时间，这种方式也办得到。』

　　虽然有些人赞扬这项政策十分便利，但另一些人则认为这是得到消费者 email 账号的伎俩。美国研究集团的创办人兼零售分析师的布理‧宾穆尔表示：『这就像是含蓄地说：「我要如何不知不觉入侵你的个人生活却又不冒犯你？」我得称赞他们，这种手法实在很高竿。』

　　无纸收据是零售商设法透过智能型手机和计算机等 e 化方式贴近顾客的努力之一。他们寄发 email和简讯通知消费者交易讯息。零售商现在有网站、Facebook专页和智能电话应用程序，主要就是为了让自己不仅仅是传统商店而已。

答案：1. (C)2. (D)3. (B)

印地安纳波利斯市的某些零售商正在测试 1 种连信用卡都可省去的无纸化付款平台。这个平台称为 Card Case（名片夹），运用移动电话及 iPad 的科技。消费者先以 Square公司的应用程序注册信用卡，购物付款时只要走到收款机前说出名字，零售商的 iPad 上就能显现顾客照片，结账后则会传送文字讯息形式的收据给消费者。『名片夹』目前还是新产品，仅在选定的城市推出。（数据源：中时电子报）